The Process of Encoding Refers to

question 141

Multiple Choice

The process of encoding refers to

• A)the persistence of learning over time.
• B)the recall of information previously learned.
• C)getting information into memory.
• D)a clear memory of an emotionally significant event.

---

Definitions:

Cooling-Off Laws

Laws that provide a cooling-off period during which the buyer may cancel the contract, return any merchandise, and obtain a full refund.

Door-to-Door

A direct selling approach where salespeople visit potential customers at their homes or businesses to offer products or services.

Sales Ethics

Principles and standards governing the conduct of individuals or organizations engaged in sales, focusing on fairness, honesty, and responsibility.

Ethical Problems

Situations or dilemmas that involve conflicts between moral imperatives, often challenging individuals or businesses to choose actions that are morally right.