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People Are Less Upset When They Miss Getting an Early

question 69

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People are less upset when they miss getting an early payment discount than when they are asked to bear a late payment surcharge. This best illustrates the importance of


Definitions:

Albert Bandura

A psychologist known for his work on social cognitive theory and the concept of self-efficacy.

Martin Seligman

An American psychologist known for his work on the theory of learned helplessness and his contributions to positive psychology, focusing on character strengths and well-being.

Self-discrepancy

The gap between one's actual self and their ideal or ought self, which can lead to feelings of dissatisfaction or discomfort.

Self-perceptions

The way individuals perceive themselves, including their thoughts, feelings, and awareness of their own abilities and characteristics.

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