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When her professor failed to recognize that Judy had her hand raised for a question,Judy began to think her professor was unfriendly. Although she subsequently learned that the professor's limited vision kept him from seeing her raised hand,she continued thinking the professor was unfriendly. Judy's reaction best illustrates
Latchkey Children
Refers to children who return to an empty home after school or are left unsupervised for long periods because their parents are at work.
Generation X
The demographic cohort following the Baby Boomers, typically defined as being born from the mid-1960s to early 1980s.
Generational Cohort
A group of people of the same generation—typically have similar purchase behaviors because they have shared experiences and are in the same stage of life.
Demographic Data
Information collected about populations or specific groups, including statistics on age, gender, income, race, and education, used for analysis and policy-making.
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