A Customer Touch Point Is the Time When the Customer

question 32

True/False

A customer touch point is the time when the customer makes a purchase.

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Definitions:

Neurons

Electrically excitable cells that process and transmit information through electrical and chemical signals in the nervous system.

Action Potential

A brief electrical impulse that a neuron uses to transmit information along its axon, essentially an on-off signal.

Axon

A narrow, elongated extension of a neuron that usually transmits electrical signals from the cell body of the nerve cell.

Refractory Period

The period immediately following the transmission of a nerve impulse or the contraction of a muscle during which a nerve or muscle is unresponsive to further stimulation.