Even If Consumers Form Brand Evaluations, Two General Factors Can

question 3

Multiple Choice

Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision. One of these is unanticipated situational factors. What is the other factor?

• A) Amount of purchasing power
• B) Attitudes of others
• C) Short-term memory capabilities
• D) Ability to return merchandise
• E) The self-concept

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Definitions:

Masculinities

The array of behaviors, practices, and norms associated with being male in a particular cultural context.

Assimilationist Politics

Assimilationist Politics involve advocating for or implementing policies that encourage minority groups to assimilate culturally, socially, and sometimes linguistically into the dominant societal norms.

Social Groups

Collections of people who interact with each other and share similar characteristics and a sense of unity.

Dominant Group

The social group in a society that holds the most power and is often in the majority, or holds sway over resources and institutions.