Examlex
When a marketer tries to alter a consumer's beliefs about a company's brand to get the consumer to rethink a purchase decision, the marketer is using ________.
Independent Premise
An assertion in an argument that stands alone and does not require support from another premise to be understood or validated.
Argument
A connected series of statements intended to establish a proposition or persuade someone of a particular point of view.
Logic
The study of reasoning, or the study of the principles and criteria of valid inference and demonstration.
Evaluating
The process of assessing or judging the value, nature, character, or quality of something.
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