Marketers Need to Be Aware of the Status-Symbol Potential of Brands

question 106

True/False

Marketers need to be aware of the status-symbol potential of brands because people usually choose products which reflect their role and their actual or desired status in a society.

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Definitions:

Goal-Oriented

A focus on setting and achieving specific objectives or targets, whether in personal, academic, or professional contexts.

Influence Process

The methods and tactics used to sway or alter someone's beliefs, attitudes, or actions.

Extraverts

Individuals characterized by their outgoing, energetic, and sociable nature, often seeking stimulation and enjoying being around other people.

Machiavellianism

A personality trait characterized by manipulativeness, a lack of morality, and a focus on self-interest and deception.