Instead of Providing Arguments in Favor of a Political Candidate,ads

question 12

Multiple Choice

Instead of providing arguments in favor of a political candidate,ads may build political support by associating pictures of the candidate with emotion-evoking music and images. This strategy best illustrates

• A)role-playing.
• B)cognitive dissonance.
• C)peripheral route persuasion.
• D)group influence.

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Definitions:

Evidence

Information or facts that are provided or accessible to prove a claim, support an argument, or validate a conclusion.

Jungian Theory

A psychological concept based on the ideas of Carl Jung, focusing on the importance of personal and collective unconscious, archetypes, and the process of individuation.

Substage

A division within a stage, indicating a more detailed or nuanced phase in a developmental or procedural process.

Events

Occurrences or happenings, especially significant ones, that are part of a sequence in a narrative or history.