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In making wedding preparations,Jason conforms to the expectations of his future bride's family simply to win their favor. His behavior illustrates the importance of
Mere Exposure Effect
The tendency to prefer stimuli that we've been repeatedly exposed to, regardless of the stimuli's inherent qualities.
Brand Name
The name given to a particular product or service by its manufacturer or provider, used to distinguish it from competitors in the market.
Social Traps
Situations where a group or individual acts in a way that produces short-term rewards but leads to long-term negative consequences.
Ingroup Bias
The tendency to favor and prioritize the group to which one belongs over others.
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