The Process by Which Certain Group Members Motivate and Guide

question 5

Multiple Choice

The process by which certain group members motivate and guide a group is called

• A)central route persuasion.
• B)peripheral route persuasion.
• C)leadership.
• D)the foot-in-the-door principle.

---

Definitions:

Indirect Activity

Activities that support the production process but do not directly contribute to the final product or service.

Human Resources

The department within an organization dealing with the recruitment, administration, and training of employees, as well as other personnel-related activities.

Value Chain

A series of activities and processes that a company performs to bring a product or service from conception to delivery to the end consumer, adding value at each step.

New Product Development

The process of bringing a new product or service to the market, from idea generation to commercialization.