Robert Is the Owner of an Automobile Manufacturing Company

question 62

Multiple Choice

Robert is the owner of an automobile manufacturing company.He calls for a board meeting and tells his directors that he wants to build a car that lets the users experience power and exhilaration.He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds.He also adds in that the price of the car must be affordable enough for any man making a good salary.In accordance with the given scenario,Robert is trying to segment the market on the basis of ________.

• A) occupation
• B) family size
• C) benefits
• D) nationality
• E) user status

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Definitions:

Absolute Sensory Threshold

The minimum intensity of a stimulus that is required for a person to detect its presence 50% of the time.

Audition

The process of hearing or the ability to perceive sound by detecting vibrations via an organ such as the ear.

Rods

Photoreceptor cells in the retina of the eye that are highly sensitive to light and enable vision in low-light conditions.

Primary Qualities

In philosophy, qualities that are inherent to an object and can be objectively measured, such as shape, size, and motion.