Jose and Erika Have Just Divorced

question 152

Multiple Choice

Jose and Erika have just divorced. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?

• A) life stage
• B) benefits
• C) age segment
• D) personality type
• E) social class

---

Definitions:

Frederick Douglass

An African-American social reformer, abolitionist, orator, writer, and statesman who escaped from slavery in Maryland.

Fourth of July

A federal holiday in the United States commemorating the Declaration of Independence of the United States, on July 4, 1776.

Three-Fifths Clause

A provision signed into the Constitution in 1787 that three-fifths of the slave population would be counted in determining each state’s representation in the House of Representatives and its electoral votes for president.