During Which Step of the Segmentation Process Would the Marketer

question 89

Multiple Choice

During which step of the segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?

• A) Step 2 - segment identification
• B) Step 3 - segment attractiveness
• C) Step 6 - segment "acid test"
• D) Step 1 - needs-based segmentation
• E) Step 7 - marketing-mix strategy

---

Definitions:

Serotonin

A neurotransmitter in the brain associated with mood regulation, digestion, sleep, memory, and other bodily functions.

Euphoric Rush

A sudden, intense feeling of happiness or exhilaration, typically resulting from the release of certain neurotransmitters.

Neural Activity

The functioning of neurons, including the transmission of electrical and chemical signals within the brain and nervous system.

Dopamine

A neurotransmitter involved in reward, motivation, and the regulation of movement and emotional responses.