________ Combines Operationally Driven Mass Customization with Customized Marketing in a Way

question 80

Multiple Choice

________ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product service offering of their choice.

• A) Consumptionism
• B) Viral marketing
• C) Virtual marketing
• D) Regionalization
• E) Customerization

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Definitions:

Secondary Reinforcers

Stimuli that acquire their reinforcing properties through their association with primary reinforcers, such as money getting its value from the things it can buy.

Schedules of Reinforcement

The specific patterns and timings of rewards or punishments that control the rate and timing of responses in operant conditioning.

Response Pattern

The characteristic manner in which an individual or system reacts to a specific stimulus or series of stimuli.

Preparedness

The concept that certain associations are learned more readily than others due to evolutionary predispositions.