What Is the Effect of a Fear-Arousing Communication

question 27

Multiple Choice

What is the effect of a fear-arousing communication?

• A) Fear renders a communication ineffective.
• B) Generally, the more frightened people are, the more they respond.
• C) Evoking a low level of fear is effective, but producing a high level of fear is not.
• D) Fear appeals are effective with women but boomerang with men.

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Definitions:

Budget Constraint

The limitations on the consumption bundles that a consumer can afford given their income and the prices of goods.

Consumption Possibilities

The set of all consumption bundles that can be consumed given a consumer’s income and prevailing prices.

Budget Line

A graphical representation of all possible combinations of two goods that an individual can afford given their income and the prices of the goods.

Giffin Good

A type of good for which demand increases as its price increases, contrary to the typical law of demand.