In Your Marketing Class, Your Assignment Is to Create an Advertisement

question 16

Multiple Choice

In your marketing class, your assignment is to create an advertisement that will encourage people to buy condom X over condom Y. Given your knowledge of persuasion, which strategy would be most effective?

• A) an ad that reads "AIDS kills," along with a suggestion that condom X prevents it
• B) an ad that reads "AIDS kills," along with a suggestion that condom Y does not prevent it
• C) an ad that suggests condom X prevents AIDS
• D) an ad that suggests condom Y does not prevent AIDS

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Definitions:

Hypothalamic Centers

Specific regions within the hypothalamus in the brain responsible for regulating various autonomic functions, such as temperature control and hunger.

Sexual Receptivity

The willingness or readiness of an individual, typically within the context of animal behavior, to engage in sexual activity.

Nonhuman Mammals

Animals of the mammalian class that are not human, characterized by having hair or fur, and most nurse their young with milk.

Premature Ejaculation

A sexual dysfunction characterized by ejaculation that occurs sooner during sexual activity than the individual or partner desires.