According to Brand Asset Valuator Model, Esteem and Knowledge, the Two

question 52

Multiple Choice

According to brand asset valuator model, esteem and knowledge, the two pillars of brand equity together create ________, a "report card" on past performance and a current indicator of current value.

• A) brand stature
• B) brand parity
• C) brand strength
• D) brand personality
• E) brand architecture

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Definitions:

Abraham Maslow

An American psychologist known for creating Maslow's hierarchy of needs, a theory in psychology that prioritizes the most fundamental human needs at the base of the pyramid, advancing to higher-level needs.

Conflicts

Disagreements or clashes between opposing parties, ideas, or interests, which can occur in various contexts such as personal, social, or professional.

Extrinsic Motivation

Involves performing an action or behavior in order to receive external rewards or avoid punishments.

Intrinsic Motivation

The drive to engage in activities for their own sake and for the personal rewards they provide, rather than for some external reward.