According to the Brand Asset Valuator Model, Strong New Brands

question 10

Multiple Choice

According to the brand asset valuator model, strong new brands show ________.

• A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still
• B) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still
• C) high knowledge-evidence of past performance-a lower level of esteem, and even lower relevance, energy, and differentiation
• D) high levels on energy, differentiation, relevance, knowledge, and esteem
• E) low levels on energy, differentiation, relevance, knowledge, and esteem

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Definitions:

Internal Customers

Employees or departments within an organization that receive services or products from other parts of the organization, treating them as if they are external customers.

Informing

The act of sharing information or knowledge with others through various means to educate or update them on specific topics or events.

Persuading

The process of convincing others to change their attitudes, beliefs, or behaviors through argument, appeal, or discussion.

Workplace

The physical or virtual location where employees perform their job duties, encompassing office buildings, home offices, or any other designated work settings.