AT&T's Business Campaign Not Only Helped to Change Public Perceptions

question 143

Multiple Choice

AT&T's business campaign not only helped to change public perceptions of the company, it also signaled to employees that AT&T was determined to be a leader in telecommunication services. Which principle of internal branding does this example portray?

• A) choosing the right moment to capture employees' attention and imagination
• B) furnishing energizing and informative internal communication
• C) bringing the brand alive for employees
• D) linking internal and external marketing
• E) understanding how brand communities work

---

Definitions:

Portfolio

An array of fiscal investments encompassing stock shares, bond notes, commodities, spendable cash, and assets comparable to cash, plus mutual funds and ETFs.

Portfolio Expected Return

The weighted average of the expected returns on the assets included in a portfolio, representing the overall expected profit or loss.

Covariance

A statistical measure that indicates the extent to which two variables change together, signaling the direction of their linear relationship.

Investments

The process of distributing funds with the aim of earning returns or profits.