Marketers Must Judge Each Potential Brand Extension by How Effectively

question 96

True/False

Marketers must judge each potential brand extension by how effectively it leverages existing brand equity from the parent brand, as well as how effectively, in turn, it contributes to the parent brand's equity.

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Definitions:

Liters

A metric unit of volume equal to 1,000 cubic centimeters or approximately 0.264 gallons.

Gram

A mass measurement in the metric system, equivalent to 0.001 of a kilogram.

Kilogram

The base unit of mass in the International System of Units (SI), equivalent to the mass of the International Prototype of the Kilogram.

Kilometer

A unit of measurement equal to 1,000 meters, commonly used to measure distances.