The Most Effective Advertising Strategy for an Extension Emphasizes the Parent

question 42

True/False

The most effective advertising strategy for an extension emphasizes the parent brand.

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Definitions:

Parietal Cells

Stomach cells that secrete hydrochloric acid, which is necessary to convert pepsinogen to pepsin. Parietal cells also secrete intrinsic factor, which is necessary for vitamin B12 absorption.

Intrinsic Factor

A substance secreted by parietal cells in the lining of the stomach. It is necessary for vitamin B12 absorption.

Sucrase

An enzyme that digests sugars.

Maltase

An enzyme that breaks down maltose into glucose during digestion.