The Goal of Positioning Is ________

question 107

Multiple Choice

The goal of positioning is ________.

• A) to locate the brand in the minds of consumers to maximize the potential benefit to the firm
• B) to discover the different needs and groups existing in the marketplace
• C) to target those customers marketers can satisfy in a superior way
• D) to collect information about competitors that will directly influence the firms' strategy
• E) to help the firm anticipate what the actions of its competitors will be

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Definitions:

Quantifier Negation

The act of negating the quantifier in a logical statement, which changes the scope or range of the statement.

Universal Generalization

A conclusion drawn about all things in a certain category, based on observations or evidence from some members of that category.

Existential Instantiation

A logical rule inferring the existence of at least one instance of a predicate; used in proofs to show something exists.

Universal Instantiation

A principle in logic that allows for the deducing of a statement about a specific instance from a general statement that applies to all instances.