Examlex
Which of the following criteria relates to consumers seeing the brand association as personally relevant to them?
Predictive
Relating to the ability to use known data to forecast the value, trend, or likelihood of an event happening in the future.
Descriptive
Pertains to statistical methods used to summarize, show, or describe data features without drawing conclusions or inferring from the sample to the population.
Categories
Distinct groups or classifications into which items or observations are divided based on shared qualities or characteristics.
Data Mining
The process of analyzing large sets of data to discover patterns and relationships that can inform decision making.
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