The Brand Must Demonstrate ________, for It to Function as a True

question 82

Multiple Choice

The brand must demonstrate ________, for it to function as a true point-of-difference.

• A) clear superiority on an attribute or benefit
• B) clear profitability to the company
• C) clear similarity to the attributes of other brands
• D) technological advances for an attribute or benefit
• E) exploitation of competitors' weakness

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Definitions:

Ethically

Acting in ways considered morally right and professionally appropriate according to standards of conduct.

Consequences

The results or effects that stem from specific actions, decisions, or policies, which can be positive, negative, or neutral.

Personal Standards

Individual beliefs and values that guide behavior and decisions, often reflecting what one considers important or acceptable.

Obligations and Responsibilities

Duties and liabilities that an individual or entity is required to perform or adhere to.