Philip Morris Bought Miller Brewing and Launched Low-Calorie Beer, at a Time

question 97

Multiple Choice

Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling?

• A) points-of-difference
• B) points-of-conflict
• C) points-of-parity
• D) points-of-presence
• E) points-of-inflection

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Definitions:

Solvency Ratio

Solvency Ratio indicates a company's ability to meet its long-term debts and obligations, measuring the size of its after-tax income relative to its liabilities.

Current Ratio

A financial ratio indicating how well a company can settle short-term debts using its current assets.

Acid-test Ratio

A financial metric that measures a company's ability to pay off its short-term liabilities with its quick assets including cash, marketable securities, and receivables.

Income from Continuing Operations

This refers to the earnings generated from the normal business activities excluding one-time transactions, discontinued operations, and other irregular items.