Philip Morris Bought Miller Brewing and Launched Low-Calorie Beer, at a Time

question 97

Multiple Choice

Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling?

• A) points-of-difference
• B) points-of-conflict
• C) points-of-parity
• D) points-of-presence
• E) points-of-inflection

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Definitions:

Peroneal

Associated with the fibula.

Femoral

Pertaining to the femur or thigh, the longest and strongest bone in the human body.

Cervical Plexus

A network of nerves in the neck that supplies movement and sensation to the neck, shoulders, and upper chest.

Brachial Plexus

A network of nerves that originates in the neck region and supplies nerve energy to the shoulders, arm, forearm, hand, and fingers.