________ Are Associations Designed to Overcome Perceived Weaknesses of the Brand

question 61

Multiple Choice

________ are associations designed to overcome perceived weaknesses of the brand.

• A) Conceptual points-of-parity
• B) Category points-of-difference
• C) Competitive points-of-parity
• D) Competitive points-of-difference
• E) Category points-of-parity

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Definitions:

Recency Effect

Tendency to remember information at the end of a body of information better than the information that precedes it.

Group Think

The behavior seen in groups when the urge for peace or uniformity brings about decisions that are improper or not functional.

Critical Evaluation

The process of examining an issue or object critically to form an opinion or judgment after considering its strengths and weaknesses.

Strong Leader

A person who exhibits confidence, integrity, and a clear vision, and who possesses the ability to inspire and motivate others.