Marketers Typically Focus on ________ in Choosing the Points-Of-Parity and Points-Of-Difference

question 101

Multiple Choice

Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference that make up their brand positioning.

• A)brand equity
• B)brand awareness
• C)brand benefits
• D)brand architecture
• E)brand extensions

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Definitions:

Gross Investment Income

The total income generated from various investment sources before any deductions or taxes are applied.

Medical Expense Deduction

A tax deduction allowed for unreimbursed medical expenses that exceed a certain percentage of the taxpayer's adjusted gross income.

Dependent

Dependent is a person, typically a child or elderly family member, whose support and maintenance are provided by another, qualifying the supporting individual for certain tax benefits.

Pease Limitations

Named after Congressman Don Pease, these are limits on the amount of itemized deductions that high-income individuals can claim.