As a Market Follower Strategy, the ________ Duplicates the Leader's

question 74

Multiple Choice

As a market follower strategy, the ________ duplicates the leader's product and packages and sells it on the black market or through disreputable dealers.

• A) innovator
• B) cloner
• C) imitator
• D) adapter
• E) counterfeiter

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Definitions:

Marketing Institutions

Organizations and entities, such as marketing agencies and trade associations, that support and influence the practice of marketing within an industry.

Final User

The end consumer who uses the product or service for its intended purpose, as opposed to those who might purchase for resale or to implement in another product.

Packaged Goods

Products that are manufactured and sold in containers or wrappers, often with branding and information about the product included.

Free Sample

A product or service provided to potential customers for free to allow them to try before making a purchasing decision.