An Alternative to Being a Market Follower in a Large

question 30

Multiple Choice

An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a ________.

• A) marketing king
• B) market nicher
• C) segment king
• D) guerilla marketer
• E) strategic clone

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Definitions:

Holy Roman Empire

A multi-ethnic complex of territories in central Europe that developed during the early Middle Ages and lasted until its dissolution in 1806, ruled by the Holy Roman Emperor.

Burgundian Territories

Regions in Europe controlled by the Dukes of Burgundy during the Middle Ages, encompassing parts of modern-day France, Belgium, and the Netherlands.

Charles the Bold

A Duke of Burgundy known for his ambitious political and territorial goals, and his conflicts with neighbouring territories.

Holy Roman Empire

A complex of territories in central Europe that developed during the Early Middle Ages and continued until its dissolution in 1806, it was not a cohesive state but a collection of semi-autonomous principalities under the nominal suzerainty of the Emperor.