Points-Of-Parity Are Attributes or Benefits Consumers Strongly Associate with a Brand

question 67

True/False

Points-of-parity are attributes or benefits consumers strongly associate with a brand and believe that they could not find to the same extent with a competitive brand.

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Definitions:

Empirical Economics

The branch of economics that focuses on using data and statistical methods to test hypotheses and build economic theories.

Statistical Techniques

Mathematical methods applied to analyze, interpret, and make inferences from data.

Positive Statement

An objective statement that can be tested, based on factual information and data, without any value judgments.

Industrial Society

A society characterized by a reliance on mechanized labor to create material goods, often associated with a significant shift from agricultural to industrial economies.