Brand Mantras Must Communicate Both What a Brand Is and What

question 126

True/False

Brand mantras must communicate both what a brand is and what it is not.

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Definitions:

Hierarchy of Effects

A theoretical model designed to explain the process by which individuals move from lack of awareness about a product to actual purchase behavior.

Advocacy Stage

A phase in the consumer decision-making process where individuals or groups promote or support a product, service, or idea.

Loyal Consumers

Customers who repeatedly purchase from a brand or business due to satisfaction, preference, or engagement with the product or service.

Preference

Preference is an individual's choice or priority among different options, often based on factors like taste, convenience, or value.