When a Marketing Manager Who Is in Calgary for a Meeting

question 85

Multiple Choice

When a marketing manager who is in Calgary for a meeting calls his office in Toronto and retrieves his phone messages by himself so that he can respond to them while he is out of the office, this is an example of using what type of medium?

• A)A memo
• B)Voice mail
• C)A fax
• D)E-mail
• E)Video conferencing

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Definitions:

All-You-Can-Afford Budgeting

All-You-Can-Afford Budgeting is a financial strategy where spending on a particular area, such as marketing, is determined by the amount of money available rather than through strategic planning or goal-based allocation.

Percentage of Sales Budgeting

A method of budgeting where marketing and other expenses are based on a fixed percentage of sales revenue.

Objective and Task Budgeting

A budgeting method that involves defining specific marketing objectives and the costs associated with achieving them.

Promotion Objectives

The specific goals that a company aims to achieve through its promotional activities, such as increasing brand awareness, generating leads, or boosting sales.