Examlex
Private label brands like President's Choice and No Name brands are examples of a differentiation strategy.
Market-Creating Innovations
Products or ideas that meet the needs of a group of potential consumers whose needs have not been met before.
Management's Decision
Decisions made by an organization's management, guiding the direction, operations, and administrative actions of the company.
Customer Base
The group of consumers who repeatedly purchase the goods or services of a business, fundamentally driving its revenue.
Market-Creating Innovation
Innovations that introduce new products or services, creating new demand and potentially new markets.
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