Examlex
Cott Corporation pursues a focused differentiation strategy in that it focuses on large retail chains and strives to be the lowest-cost company serving that segment of the market.
Rational Model
A decision-making model that involves a structured and logical process to arrive at a decision.
Possible Alternatives
Other options or choices available in a decision-making process, considered when the primary plan or choice is unavailable or unsuitable.
Decision Maker
An individual or group responsible for making choices or judgments based on available information, aiming to achieve the best possible outcome.
Bounded Rationality
A theory that suggests that there are limits to how rational a decision maker can actually be.
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