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Prior hypothesis bias occurs when managers make decisions based on strong beliefs that they think apply to the situation even when they don't.
Franchisor
A business entity that grants the license to a third party for the conducting of a business under the franchisor's marks.
Franchise Revenue
Income generated from the operation of a franchised business model, typically including fees and royalties paid by franchisees.
Matching Principle
An accounting principle that dictates expenses should be matched with the revenues they help generate, within the same accounting period.
Franchise Arrangements
Agreements where one party (the franchisor) grants another party (the franchisee) the right to use its trademark or brand name and operate a business under its business model.
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