A Manager Who Chooses Inappropriate Goals, but Makes Good Use

question 8

Multiple Choice

A manager who chooses inappropriate goals, but makes good use of resources to pursue these goals is said to have:

• A)high efficiency | high effectiveness
• B)high efficiency | low effectiveness
• C)low efficiency | low effectiveness
• D)low efficiency | high effectiveness
• E)all of these choices are incorrect

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Definitions:

Smartphone Users

Individuals who use smartphones, which are mobile phones with advanced features like internet connectivity and the ability to run apps.

Shopping-related Information

Data or details relevant to the purchasing of goods or services.

Audience Attention

The level of focus and interest an audience gives to a message or presentation.

Sales Messages

Marketing communications designed to stimulate immediate buying behavior among prospective customers.