A Firm Uses Its Sales Force to Sell to Large

question 90

Multiple Choice

A firm uses its sales force to sell to large accounts and outbound telemarketing to sell to medium-sized accounts. The firm is using ________ marketing.

• A) hybrid
• B) pull
• C) personalized
• D) vertical
• E) internal

---

Definitions:

Obsessive-Compulsive Disorder

A mental health disorder characterized by unwanted, repeated thoughts (obsessions) and behaviors (compulsions) that one feels the urge to repeat again and again.

Compulsive Behaviors

Actions that a person feels compelled to perform repeatedly, often in response to an obsessive thought, typically leading to significant distress or impairment.

Reinforcement

In psychology, a process that strengthens or increases the likelihood of a behavior by adding a stimulus following the behavior.

Epigenetic Marks

Chemical modifications to the DNA or histone proteins that affect gene activity without altering the DNA sequence, impacting how genes are expressed.