Which of the Following Elements of the Marketing Communications Mix

question 7

Multiple Choice

Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media?

• A) advertising
• B) personal selling
• C) sales promotion
• D) direct marketing
• E) public relations

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Definitions:

Describe Themselves

This refers to the process by which individuals articulate or express their own attributes, characteristics, and feelings verbally or through other means of communication.

Attributes

Characteristics or qualities that describe an object, person, or phenomenon.

African American Women

Women who are of African descent living in America, recognized as a distinct group in studies related to culture, health, and socio-economic status.

Never-married Parents

Individuals who have children but have never been legally married to another individual at any point.