Janet Is a Marketing Manager with a Injoos,a Company That

question 77

Multiple Choice

Janet is a marketing manager with a Injoos,a company that manufactures packaged fruit juices.Knowing that several other companies in the market offer similar products,Janet decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions.Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers?

• A) advertising
• B) personal selling
• C) sales promotions
• D) direct marketing
• E) public relations

Identify the cognitive processes approach to intelligence and its focus on mental abilities underlying intelligent behavior.

Distinguish between different models and theories of intelligence including psychometric, cognitive processes, and multiple intelligences theories.

Understand the concept of intelligence as a single general ability factor versus multiple specific abilities.

Recognize criticism and support for unique types of intelligence, such as Gardner's inclusion of interpersonal, intrapersonal, and bodily-kinesthetic intelligences.

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Definitions:

Undesirable Effects

Negative or harmful outcomes that arise from a process, action, or policy, often unintended.

Proper Way

Indicates the correct or socially accepted manner of doing something.

Philosophical Understanding

The comprehensive knowledge or insight into topics related to philosophy, embracing concepts, theories, and foundational principles.

Practical Wisdom

Practical wisdom, also known as phronesis, involves the ability to judge the appropriate action in difficult situations informed by moral virtues.