Examlex
The acronym "CAUTION" is a good way to remember
Marketing Promotions
Activities or campaigns designed to increase consumer awareness or demand for a product or service, often through advertisements or special offers.
Rational Perspective
An approach that emphasizes logical, reasoned decision-making, often associated with weighing costs and benefits.
Shopping Cart
is a basket on wheels, provided by stores for use by customers while shopping or an online application that records a customer’s selections until they proceed to checkout.
Information Search
The process consumers use to gather relevant data and details about products or services before making a purchase decision.
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