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An Individual Considering Using Dietary Supplements or Drugs to Enhance

question 36

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An individual considering using dietary supplements or drugs to enhance performance should understand that


Definitions:

Brand's Value

The perceived worth of a brand in the eyes of consumers, often reflected in brand recognition, loyalty, and the ability to command higher prices.

Brand Equity

The value and strength of a brand that influences consumer preference and loyalty, derived from perceptions of quality, associations, and brand recognition.

Facilitating Purchasing

The process of making it easier for customers to buy products or services, often through simplifying procedures or providing additional information.

Brand Attributes

Features that define and distinguish a brand in the market, influencing consumer perceptions and brand identity.

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