Which of the Following Is a Disadvantage of Using Television

question 95

Multiple Choice

Which of the following is a disadvantage of using television as an advertising medium?

• A) high absolute cost
• B) low audience attention
• C) lack of reach among audience
• D) high audience selectivity
• E) absence of clutter

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Definitions:

Variable Interest

Interest that can change over the lifetime of a loan, credit line, or other form of financing, usually linked to a fluctuating benchmark rate.

Loss Contingencies

Potential losses that may occur in the future and are recorded in financial statements if they are probable and can be reasonably estimated.

Accrue

The process of recording expenses and revenues that have been incurred or earned, respectively, but not yet received or paid, in order to reflect the true financial position of an entity.

Estimated Loss

An anticipated loss that a company might suffer due to various risks and uncertainties, and which is accounted for in advance.