Which of the Following Is a Disadvantage of Using the Internet

question 77

Multiple Choice

Which of the following is a disadvantage of using the Internet as an advertising medium?

• A) limited audience selectivity
• B) increasing clutter
• C) lack of interactive possibilities
• D) relatively high costs involved
• E) fleeting ad exposure time

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Definitions:

Utility Function

A mathematical representation of a consumer's preference ranking for bundles of goods, showing the level of satisfaction derived from each bundle.

Cow Feed

A type of animal feed specifically formulated to meet the nutritional needs of cows.

Consumption

The act of using up goods and services to meet personal or collective needs or desires, typically measured within an economy over a period.

Utility Function

A mathematical representation of how consumers rank different bundles of goods according to the level of satisfaction or utility those goods provide.