Which of the Following Advertising Practices Involves Advertisers Paying Filmmakers

question 139

Multiple Choice

Which of the following advertising practices involves advertisers paying filmmakers to have their products make cameo appearances in movies and television shows?

• A) brand extension
• B) flyposting
• C) co-branding
• D) product placement
• E) ambush marketing

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Definitions:

Defensive Medicine

Practice by healthcare providers who order tests, procedures, or visits, or avoid certain high-risk patients or procedures, primarily to reduce litigation risk, rather than to further the patient's health.

Moral Hazard

A scenario in which an individual engages in risky behavior, knowing they won't have to fully deal with the outcomes of their actions.

Principal-Agent Problem

A dilemma in economics and organizational theory where one party (the agent) is expected to act in the best interest of another (the principal) but may have different goals or information asymmetry.

Preventive Medicine

Medical practices aimed at preventing diseases or conditions rather than curing them, including vaccinations, lifestyle advice, and regular screenings.