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Advertisements for which of the following products categories would merit a continuous advertising timing pattern the most?
Hospital Expenses
Costs associated with receiving medical care in a hospital, which may include fees for room stays, medical procedures, medications, and the use of hospital equipment.
Gatekeeper
One who regulates access to someone or something; in insurance, a primary care physician who coordinates the patient’s referral to specialists and hospital admissions.
Primary Care Physician
A Primary Care Physician (PCP) is a healthcare provider who offers general medical treatment and who is typically the first point of consultation for patients.
HMO
Health Maintenance Organization; a type of health insurance plan that typically requires members to receive healthcare services from a network of designated providers.
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