Examlex
Which of the following is a sales promotion tool that is consumer franchise building in nature?
ROE
Return on equity, a measure of financial performance calculated by dividing net income by shareholders' equity, indicating how efficiently a company is using assets to generate profits.
Liquidation Value
The estimated total value of a company's physical assets if it were to go out of business and the assets sold off.
Replacement Cost
The amount of money required to replace an asset at the current market value.
Tobin's Q
A ratio comparing the market value of a company's assets to their replacement cost, used to evaluate whether a company is over or undervalued.
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