Which of the Following Consumer Promotion Tools Offers a Free

question 50

Multiple Choice

Which of the following consumer promotion tools offers a free amount of a product or service delivered door-to-door, sent in the mail, picked up in a store, attached to another product, or featured in an advertising offer?

• A) coupons
• B) rebates
• C) premiums
• D) samples
• E) price packs

Identify and explain the motives behind conformity: fear, admiration, belief in correctness, avoidance of punishment, and seeking rewards.

Understand the implications of person-organization fit and how it influences socialization.

Recognize the outcomes of the socialization process, including organizational identification, role conflict, task mastery, and social integration.

Grasp the relationship between social information processing theory and socialization.

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Definitions:

Evaluation Apprehension

Anxiety or fear about being judged or evaluated by others, which can affect performance and behavior.

Process Loss

Reductions in group performance compared to individual performance, often due to coordination and motivation problems within the group.

Steiner

A psychologist known for his formulations on group productivity, specifying that the actual productivity of a group is based on its potential productivity minus losses due to faulty group processes.