Examlex
What challenges do marketers face in managing trade promotions?
Innovation
The process of creating new ideas, products, or methods that bring about significant improvements or changes.
Progress
The forward or onward movement towards achieving a goal or improving a situation.
Motivation
The psychological processes that arouse and direct goal-directed behavior.
Open Innovation
An approach to innovation that stresses the importance of collaboration and sharing ideas and technologies between organizations rather than relying solely on internal resources and capabilities.
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