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What Challenges Do Marketers Face in Managing Trade Promotions

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What challenges do marketers face in managing trade promotions?


Definitions:

Innovation

The process of creating new ideas, products, or methods that bring about significant improvements or changes.

Progress

The forward or onward movement towards achieving a goal or improving a situation.

Motivation

The psychological processes that arouse and direct goal-directed behavior.

Open Innovation

An approach to innovation that stresses the importance of collaboration and sharing ideas and technologies between organizations rather than relying solely on internal resources and capabilities.

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