Examlex
Alex is a 28 year old who lives in a safe and friendly community, has a stable job, and is involved in a relationship with a loving and supportive person. According to Maslow, Alex has a chance of attaining
Reinforcement
In marketing, it refers to strategies aimed at encouraging the repetition of a desired consumer behavior.
Stimulus
A detectable change in the internal or external environment that can elicit or evoke a physiological response from an organism.
Consumer Behavior
The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and impacts on the consumer and society.
Cognitive Dissonance
A psychological phenomenon where there is discomfort from holding conflicting beliefs, values, or attitudes, often leading to behavior change.
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