Which of the Following Statements Is FALSE Regarding Tobacco Advertising

question 6

Multiple Choice

Which of the following statements is FALSE regarding tobacco advertising?

• A) Tobacco ads do not appear to have any impact on children until the teen years.
• B) Tobacco companies target users by associating tobacco use with confidence and sexual attractiveness.
• C) Advertising has a powerful influence on tobacco-use behaviour.
• D) Adolescents tend to choose brand-name tobacco products that are heavily advertised.

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Definitions:

Brand Community Strategies

Approaches employed by brands to engage and interact with their dedicated communities.

Brand Managers

Professionals responsible for developing and maintaining the image, products, and strategy of a brand.

Subcultures of Consumption

are groups of individuals who exhibit shared commitments, behaviors, or preferences around specific brands or consumption activities, differentiating them from the broader culture.

Collective Identity

The shared identity of a group, which can bind members together and distinguish them from others.